<\/p>\n
30 secs of MBA gold by Will Price <\/a><\/p>\n <\/p>\n <\/p>\nHarvard Business School ::\n<\/iframe><br \/>\nmark leslie :: https:\/\/hbr.org\/2006\/07\/the-sales-learning-curve<\/p>\n<p><strong>Executive Leadership Fundamentals<\/strong><br \/>\nwith John Ullmen<br \/>\nLearn the executive leadership qualities that set the best apart from the rest.<\/p>\n<ol>\n<li class=\"title\" style=\"padding-left: 60px;\"><em>In order to build trust as an executive, take action to increase reliability (be someone who can be counted on), credibility (bring value), and connection (build repertoire and relationship).<\/em><\/li>\n<li class=\"title\" style=\"padding-left: 60px;\"><em>Executive leaders need to be the strongest advocate for employees to be the best selves they can be in order to unleash the full potential of the people around them<\/em><\/li>\n<li class=\"title\" style=\"padding-left: 60px;\">\n<p class=\"title\"><em>CEOs report that everything they say counts is the most surprising element in their role<\/em><\/p>\n<\/li>\n<\/ol>\n<div id=\"tab-transcript\" class=\"tab-content\">\n<div class=\"video-transcript\">\n<p><span style=\"text-decoration: underline;\"><strong>Earn their trust every day<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_0.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"0.03\">I worked with an executive named Daniel<\/span> <span id=\"transcript_2.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"2.06\">from a leading investment bank who decided<\/span> <span id=\"transcript_5\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"5\">he wanted to start his own firm.<\/span> <span id=\"transcript_7.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"7.03\">He wanted to offer more transparency to his clients,<\/span> <span id=\"transcript_10.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"10.03\">and create a collaborative culture<\/span> <span id=\"transcript_11.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"11.08\">for people to work in.<\/span> <span id=\"transcript_13.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"13.06\">First, he had to relinquish all his clients to the<\/span> <span id=\"transcript_16.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"16.01\">investment bank and start fresh to try and<\/span> <span id=\"transcript_18.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"18.04\">re-engage those clients and new ones<\/span> <span id=\"transcript_20.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"20.07\">for him new firm.<\/span> <span id=\"transcript_22.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"22.02\">As for employees, he wanted to hire 16 people<\/span> <span id=\"transcript_24.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"24.08\">from the investment bank, but given regulations,<\/span> <span id=\"transcript_27.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"27.07\">and the urgency to get started immediately,<\/span> <span id=\"transcript_30.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"30.03\">he had a tight window to recruit them,<\/span> <span id=\"transcript_32.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"32.04\">so he invited all 16 people to a meeting<\/span> <span id=\"transcript_34.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"34.05\">at 4:30pm on a Friday, which was immediately<\/span> <span id=\"transcript_37.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"37.09\">after he officially severed ties<\/span> <span id=\"transcript_39.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"39.06\">with the investment bank.<\/span><\/p>\n<p class=\"now\" style=\"padding-left: 30px;\"><span id=\"transcript_41.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"41.06\">He shared his vision with them for the first time,<\/span> <span id=\"transcript_43.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"43.08\">and he invited them to join.<\/span> <span id=\"transcript_46\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"46\">He said he’d understand if they said no,<\/span> <span id=\"transcript_48.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"48.03\">but there was literally not a day to lose<\/span> <span id=\"transcript_50.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"50.02\">because they had to wrap up that weekend,<\/span> <span id=\"transcript_52.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"52.07\">so if they were going to leave the investment bank<\/span> <span id=\"transcript_54.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"54.08\">and join his venture, they would need to decide,<\/span> <span id=\"transcript_57.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"57.06\">sign, and send the appropriate<\/span> <span id=\"transcript_59\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"59\">documents before 5pm.<\/span> <span id=\"transcript_62\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"62\">In other words, he asked 16 mature, extremely<\/span> <span id=\"transcript_64.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"64.09\">talented, accomplished professionals on 30 minutes<\/span> <span id=\"transcript_67.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"67.09\">notice to leave their stable, very well compensated,<\/span> <span id=\"transcript_71.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"71.03\">established positions in a world famous investment<\/span> <span id=\"transcript_74.01\" class=\"transcript now\" data-start-video=\"193619\" data-duration=\"74.01\">bank, to join a fledgling venture, which at that point<\/span> <span id=\"transcript_77.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"77.03\">had exactly zero clients and zero income.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_81.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"81.06\">All 16 said yes.<\/span> <span id=\"transcript_84.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"84.04\">They dropped everything to follow Daniel.<\/span> <span id=\"transcript_86.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"86.08\">Why?<\/span> <span id=\"transcript_88.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"88.02\">Because they trusted him.<\/span> <span id=\"transcript_90.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"90.03\">Because he earned their trust.<\/span> <span id=\"transcript_92.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"92.04\">In fact, he earned it long before he even<\/span> <span id=\"transcript_94.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"94.08\">considered starting his own firm.<\/span> <span id=\"transcript_97.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"97.04\">His consistent actions over time convinced them,<\/span> <span id=\"transcript_100\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"100\">beyond question, that their interest mattered to him,<\/span> <span id=\"transcript_103.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"103.03\">and he would come through for them.<\/span> <span id=\"transcript_105.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"105.04\">He earned the trust of his clients’, too.<\/span> <span id=\"transcript_107.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"107.02\">Daniel says one of the things he’s most proud of<\/span> <span id=\"transcript_109.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"109.06\">is what happened when he called his former<\/span> <span id=\"transcript_111.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"111.06\">clients and asked them for their business.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_114.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"114.01\">Well, previously under the auspices of that global,<\/span> <span id=\"transcript_116.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"116.06\">reputable investment back, he had several billion<\/span> <span id=\"transcript_119.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"119.02\">dollars from clients under management.<\/span> <span id=\"transcript_122.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"122.03\">After a round of calls to those same clients,<\/span> <span id=\"transcript_124.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"124.08\">he had regained the initial amount plus 50% more.<\/span> <span id=\"transcript_129.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"129.06\">These sophisticated, highly intelligent investors<\/span> <span id=\"transcript_132.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"132.06\">trusted him even more without the backing<\/span> <span id=\"transcript_135.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"135.02\">reputation and resources of a world famous firm.<\/span> <span id=\"transcript_139.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"139.05\">The employees voted with their feet and their futures.<\/span> <span id=\"transcript_143.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"143.04\">The clients voted with their hard earned income,<\/span> <span id=\"transcript_146.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"146.05\">and they were both right to trust Daniel.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_149.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"149.04\">His firm has grown sensationally since then,<\/span> <span id=\"transcript_151.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"151.07\">and he’s racked up a consistent streak of awards<\/span> <span id=\"transcript_153.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"153.09\">in his industry year after year.<\/span> <span id=\"transcript_156.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"156.06\">If Daniel hadn’t earned their trust long before<\/span> <span id=\"transcript_158.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"158.09\">he needed it, he, his employees, and his clients<\/span> <span id=\"transcript_162.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"162.05\">all would’ve lost out.<\/span> <span id=\"transcript_164.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"164.03\">None of this would’ve happened.<\/span> <span id=\"transcript_166\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"166\">Earning trust every day is the foundation<\/span> <span id=\"transcript_168.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"168.02\">of successful executive leadership.<\/span> <span id=\"transcript_170.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"170.08\">Whether they say it or not, a question on<\/span> <span id=\"transcript_172.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"172.08\">everyone’s mind is, <strong><span style=\"color: #0000ff;\">“Why should we follow you?”<\/span><\/strong><\/span> <span id=\"transcript_176\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"176\">The best answer is, <span style=\"color: #339966;\"><strong>“Because we trust you.”<\/strong><\/span><\/span> <span id=\"transcript_179.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"179.04\">We trust you to look out for our best interest,<\/span> <span id=\"transcript_182.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"182.04\">to help us succeed, empower us to reach our goals,<\/span> <span id=\"transcript_185.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"185.09\">and do more than we thought we could.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_187.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"187.07\">To help us be proud of the<\/span> <span id=\"transcript_189\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"189\">meaningful work we’ve done.<\/span> <span id=\"transcript_190.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"190.09\">But there’s only one way to gain it and keep it,<\/span> <span id=\"transcript_193.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"193.06\">and that’s to earn it.<\/span> <span id=\"transcript_195.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"195.04\">Whether people trust us is 100% up to them<\/span> <span id=\"transcript_198\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"198\">based on the impact of our actions on them.<\/span> <span id=\"transcript_201.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"201.09\">When you build trust, everything goes better.<\/span> <span id=\"transcript_204.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"204.05\">When you damage it, everything gets worse.<\/span> <span id=\"transcript_207\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"207\">That’s why Daniel’s lesson applies to executive<\/span> <span id=\"transcript_209.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"209.03\">leaders in all organizations and industries.<\/span> <span id=\"transcript_212.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"212.07\">Here’s what to do.<\/span> <span id=\"transcript_214\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"214\">In your interactions every day,<\/span> <span id=\"transcript_215.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"215.07\">take actions that increase the three<\/span> <span id=\"transcript_217.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"217.08\">key factors that build trust.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_220.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"220.01\">Reliability, credibility, and connection.<\/span><\/p>\n<ol>\n<li style=\"padding-left: 30px;\"><strong><span id=\"transcript_223.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"223.06\">Reliability.<\/span><\/strong> <span id=\"transcript_224.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"224.09\">Be someone who can be counted on.<\/span> <span id=\"transcript_226.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"226.09\">Show up on time, be prepared, and overdeliver.<\/span> <span id=\"transcript_230.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"230.04\">Make commitments, and follow through.<\/span> <span id=\"transcript_232.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"232.05\">Close the loop on all expectations.<\/span> <span id=\"transcript_235.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"235.01\">If sometimes you fall short, do whatever it<\/span> <span id=\"transcript_237.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"237.02\">takes to make it right.<\/span><\/li>\n<li style=\"padding-left: 30px;\"><strong><span id=\"transcript_239.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"239.05\">Credibility.<\/span><\/strong> <span id=\"transcript_240.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"240.08\">Bring value to the table.<\/span> <span id=\"transcript_242.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"242.04\">Know what you’re supposed to know,<\/span> <span id=\"transcript_243.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"243.08\">and do what you’re supposed to do.<\/span> <span id=\"transcript_246\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"246\">Learn all you can about your business and industry.<\/span> <span id=\"transcript_249\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"249\">Step up when you’re needed. <\/span><span id=\"transcript_250.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"250.06\">Make your presence felt, and add value.<\/span><\/li>\n<li style=\"padding-left: 30px;\"><strong><span id=\"transcript_253.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"253.08\">Connection.<\/span><\/strong> <span id=\"transcript_254.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"254.08\">Build repertoire and relationship with others.<\/span> <span id=\"transcript_257.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"257.02\">Learn something from them or about them<\/span> <span id=\"transcript_259.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"259.02\">every time you interact.<\/span> <span id=\"transcript_261.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"261.06\">Find out what matters to them,<\/span> <span id=\"transcript_262.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"262.07\">and help them get it.<\/span> <span id=\"transcript_264.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"264.01\">Listen, understand, and give.<\/span> <span id=\"transcript_267.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"267.03\">Do this every day, and you’ll build strong trust,<\/span> <span id=\"transcript_270.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"270.04\">and like Daniel, when the day comes that you really<\/span> <span id=\"transcript_272.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"272.08\">need people to be there for you, you’ll find<\/span> <span id=\"transcript_275.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"275.01\">they already have been all along.<\/span><\/li>\n<\/ol>\n<p class=\"video-title\"><span style=\"text-decoration: underline;\"><strong>The four disciplines of executive leadership<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_0.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"0.08\">– Executive leadership is like an ocean voyage<\/span> <span id=\"transcript_3.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"3.02\">of discovery and you\u2019re the captain.<\/span> <span id=\"transcript_5.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"5.08\">Your people are counting on you to find a way to arrive<\/span> <span id=\"transcript_7.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"7.07\">safely and successfully despite currents and storms.<\/span> <span id=\"transcript_11.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"11.08\">How do you do it?<\/span> <span id=\"transcript_13.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"13.01\">The foundation is that all of your choices as an<\/span> <span id=\"transcript_15.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"15.03\">executive leader should align with two principles,<\/span> <span id=\"transcript_18.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"18.05\">earn trust and serve your people.<\/span> <span id=\"transcript_21\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"21\">Those are must haves.<\/span> <span id=\"transcript_22.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"22.03\">Those are litmus tests, and everything you do,<\/span> <span id=\"transcript_25.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"25.01\">everything you say, should pass those tests,<\/span> <span id=\"transcript_28.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"28.02\">and take strength from those motives.<\/span> <span id=\"transcript_30.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"30.08\">We cover those two principles in separate videos.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_33.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"33.07\">Now given that you follow those principles,<\/span> <span id=\"transcript_36\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"36\">how should you focus your efforts?<\/span> <span id=\"transcript_38.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"38.01\">In four distinct ways,<\/span> <span id=\"transcript_39.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"39.07\">what I call the four disciplines of executive leadership.<\/span> <span id=\"transcript_43.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"43.01\">By discipline I mean consistent action.<\/span> <span id=\"transcript_46.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"46.02\">The four disciplines are top priority,<\/span> <span id=\"transcript_48.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"48.04\">integrated sets of practices and actions<\/span> <span id=\"transcript_51.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"51.03\">for executive leadership success.<\/span> <span id=\"transcript_53.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"53.07\">First set direction, where are you leading us?<\/span> <span id=\"transcript_57.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"57.04\">Omar Bradley said, \u201cSet your course by the stars,<\/span> <span id=\"transcript_60.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"60.06\">\u201cnot by the lights of every passing ship.\u201d<\/span> <span id=\"transcript_63.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"63.01\">It\u2019s challenging, we need direction,<\/span> <span id=\"transcript_65.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"65.04\">but not just any direction.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_67.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"67.01\">Nor one that is too susceptible to change,<\/span> <span id=\"transcript_69.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"69.06\">though things change around us every day.<\/span> <span id=\"transcript_72.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"72.09\">Second, motivate commitment.<\/span> <span id=\"transcript_75.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"75.01\">Why should we give our best effort?<\/span> <span id=\"transcript_77.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"77.02\">You must make a convincing case,<\/span> <span id=\"transcript_79.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"79.05\">and embody the inspiration you want to see in others.<\/span> <span id=\"transcript_83.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"83.03\">On this point, there\u2019s a fine excerpt<\/span> <span id=\"transcript_85.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"85.01\">from The Little Prince that captures the difference<\/span> <span id=\"transcript_87.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"87.07\">between operational management and visionary leadership.<\/span> <span id=\"transcript_91.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"91.04\">\u201cIf you want to build a ship,<\/span> <span id=\"transcript_93\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"93\">\u201cdon\u2019t drum up the people to gather wood,<\/span> <span id=\"transcript_95.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"95.03\">\u201cdivide the work, and give orders.<\/span><\/p>\n<p class=\"now\" style=\"padding-left: 30px;\"><span id=\"transcript_97.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"97.05\">\u201cInstead, teach them to yearn for the vast and endless sea.\u201d<\/span> <span id=\"transcript_101.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"101.09\">Operational matters are crucial,<\/span> <span id=\"transcript_103.07\" class=\"transcript now\" data-start-video=\"193620\" data-duration=\"103.07\">and that\u2019s why you place excellent people into those roles.<\/span> <span id=\"transcript_107.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"107.03\">Your role is to engender that yearning.<\/span> <span id=\"transcript_109.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"109.07\">That internal self-chosen dedication<\/span> <span id=\"transcript_111.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"111.09\">to bring our most engaged, creative,<\/span> <span id=\"transcript_114.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"114.06\">energetic selves to our shared purpose.<\/span> <span id=\"transcript_117.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"117.07\">Third, drive for results.<\/span> <span id=\"transcript_120\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"120\">What happens when trouble happens?<\/span> <span id=\"transcript_122.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"122.06\">Changes, challenges and crisis will come,<\/span> <span id=\"transcript_126.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"126.01\">you must prepare us to adapt and endure,<\/span> <span id=\"transcript_128.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"128.06\">and prevent us from giving in to excuses,<\/span> <span id=\"transcript_130.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"130.09\">naivety and fatigue.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_133.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"133.05\">William Arthur Ward said, \u201cThe pessimist complains<\/span> <span id=\"transcript_136\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"136\">\u201cabout the wind, the optimist expects it change,<\/span> <span id=\"transcript_139.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"139.06\">\u201cthe realist adjusts the sails.\u201d<\/span> <span id=\"transcript_142.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"142.05\">Fourth, develop yourself.<\/span> <span id=\"transcript_144.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"144.07\">How do you equip yourself for the journey?<\/span> <span id=\"transcript_147.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"147.04\">You can\u2019t give your people what they deserve for long<\/span> <span id=\"transcript_150.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"150.02\">unless you give yourself what you need too.<\/span> <span id=\"transcript_153.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"153.03\">Leading others is a voyage<\/span> <span id=\"transcript_154.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"154.07\">in the outer world of tangible results,<\/span> <span id=\"transcript_157.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"157.02\">and the inner world of your own growth.<\/span> <span id=\"transcript_159.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"159.09\">It takes curiosity and courage.<\/span> <span id=\"transcript_162.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"162.04\">Mark Twain said, \u201cTwenty years from now,<\/span> <span id=\"transcript_164.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"164.06\">\u201cyou\u2019ll be more disappointed by the things<\/span> <span id=\"transcript_166.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"166.01\">\u201cyou didn\u2019t do than those you did.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_168.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"168.03\">\u201cSo throw off the bowlines.<\/span> <span id=\"transcript_170\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"170\">\u201cSail away from safe harbor.<\/span> <span id=\"transcript_171.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"171.07\">\u201cCatch the wind in your sales.<\/span> <span id=\"transcript_173.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"173.02\">\u201cExplore.<\/span> <span id=\"transcript_174.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"174.02\">\u201cDream.<\/span> <span id=\"transcript_175\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"175\">\u201cDiscover.\u201d<\/span> <span id=\"transcript_176.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"176.06\">It\u2019s a great theme for your learning as a leader.<\/span> <span id=\"transcript_179\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"179\">What you do to help your people grow too,<\/span> <span id=\"transcript_181.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"181.03\">as you set a course for them to succeed.<\/span> <span id=\"transcript_183.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"183.08\">That takes us right back to the first discipline,<\/span> <span id=\"transcript_186\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"186\">setting direction, so all four disciplines work together.<\/span> <span id=\"transcript_190.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"190.02\">As an executive leader your ability to master<\/span> <span id=\"transcript_192.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"192.06\">the disciplines enables you to fulfill<\/span> <span id=\"transcript_194.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"194.05\">the overarching aim of serving your people<\/span> <span id=\"transcript_197.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"197.02\">as well as you\u2019re capable of doing.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_199.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"199.08\">You do what needs to be done to inspire them<\/span> <span id=\"transcript_202.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"202.05\">to do what they\u2019re capable of doing,<\/span> <span id=\"transcript_204.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"204.06\">learning and becoming.<\/span> <span id=\"transcript_207.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"207.02\">In the following chapters each of the four disciplines<\/span> <span id=\"transcript_209.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"209.04\">is broken down into several practices<\/span> <span id=\"transcript_211.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"211.04\">each with its own video.<\/span> <span id=\"transcript_213.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"213.02\">Each video has several specific action steps<\/span> <span id=\"transcript_215.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"215.09\">to guide you how to implement each practice.<\/span> <span id=\"transcript_219\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"219\">It\u2019s also summarized in a downloadable handout<\/span> <span id=\"transcript_221.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"221.01\">in your exercise file.<\/span> <span id=\"transcript_223\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"223\">So throw off the bowlines, catch the wind in your sails.<\/span> <span id=\"transcript_226.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"226.01\">Go through the videos in each of the four disciplines,<\/span> <span id=\"transcript_228.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"228.04\">and note carefully which action steps<\/span> <span id=\"transcript_230.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"230.03\">you need to do more often.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_232.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"232.02\">Then explore and discover.<\/span> <span id=\"transcript_234.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"234.07\">Start them right away.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><strong>1. Set Direction<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Think strategically<br \/>\nTake responsibility and be decisive<br \/>\nLead from \u201cme\u201d to \u201cwe\u201d: define the past, present, and future<br \/>\nCreate a shared purpose and compelling vision<\/p>\n<p style=\"padding-left: 30px;\"><strong>2. Motivate Commitment<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Inspire confidence, even under pressure<br \/>\nEnergize and empower people<br \/>\nEncourage personal excellence<br \/>\nCreate collaboration opportunities<br \/>\nDevelop others and build a talent pipeline<br \/>\n<em>Communicate<\/em> to <span style=\"text-decoration: underline;\">motivate<\/span><\/p>\n<p style=\"padding-left: 90px;\"><em>Be thoughtful and intentional about all you say!<br \/>\nWords of Integrity; Feel it before you talk…<\/em><\/p>\n<p style=\"padding-left: 60px;\">Communicate to replicate<\/p>\n<p style=\"padding-left: 90px;\">Leaders <em>create<\/em> <span style=\"text-decoration: underline;\">simplicity;<br \/>\n<\/span>Excess <span style=\"text-decoration: underline;\">fails<\/span>; simple <strong>scales<br \/>\n<\/strong><span style=\"text-decoration: underline;\">let <em>them<\/em> say it<\/span> in<strong> <em>their<\/em> <\/strong>words<\/p>\n<p style=\"padding-left: 30px;\"><strong>3. Drive for Results<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Establish 3 priorities and focus<br \/>\nEnsure invigorating accountability<br \/>\nInfluence without authority<br \/>\nCultivate creative thinking and innovation<br \/>\nLead large-scale change and shape culture<\/p>\n<p style=\"padding-left: 30px;\"><strong>4. Develop Yourself<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Increase self-awareness<br \/>\nBuild resilience and resourcefulness<br \/>\nKeep learning: <em>keep learning beyond your current role<\/em>.<br \/>\nKeep connecting: <em>Build a Personal Board ; 3mo mtg.<\/em><\/p>\n<p style=\"padding-left: 60px;\">FIND THE\u00a0PROBLEM TO SOLVE \u00a0http:\/\/youtu.be\/XETaA1b6ep4<\/p>\n<\/div>\n<\/div>\n<p><strong>Competitive Strategy Fundamentals<\/strong><br \/>\nwith Anil Gupta<br \/>\nGlobal strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a id=\"chapter-title-1\" href=\"http:\/\/www.lynda.com\/Business-Skills-tutorials\/Competitive-Strategy-Fundamentals\/182403-2.html#\">1. What Is Your Competitive Advantage?<\/a><\/strong><\/span><\/p>\n<p>in ABSOLUTION:: you MUST just simply be <em><strong>Better<\/strong><\/em>,<em><strong> faster<\/strong><\/em> & <em><strong>cheaper<\/strong><\/em> than competitors.<\/p>\n<p>Does your product “<em>enjoy<\/em>” a competitive advantage of reliability in a given market.<\/p>\n<ol>\n<li>what is your business’ competitive disadvantage from your 2 customers<\/li>\n<\/ol>\n<p><span style=\"text-decoration: underline;\"><strong><a id=\"chapter-title-1\" href=\"http:\/\/www.lynda.com\/Business-Skills-tutorials\/Competitive-Strategy-Fundamentals\/182403-2.html#\">2. Sources of Onstage Advantage?<\/a><\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">Know Industry Dynamics<\/p>\n<p style=\"padding-left: 30px;\">Manage Complimentors<\/p>\n<p style=\"padding-left: 30px;\">Pursue Deep Customer alignment<\/p>\n<p style=\"padding-left: 30px;\">Focus like Amazon on entire purchase and consumption cycle<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a id=\"chapter-title-1\" href=\"http:\/\/www.lynda.com\/Business-Skills-tutorials\/Competitive-Strategy-Fundamentals\/182403-2.html#\">3. Sources of Backstage Advantage?<\/a><\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">optimize value chain architecture<\/p>\n<p style=\"padding-left: 30px;\">relationship advantage : <a href=\"http:\/\/advertising.microsoft.com\/en\/brands\" target=\"_blank\">MSFT stickyness<\/a><\/p>\n<p style=\"padding-left: 30px;\">competing thru innovation :<\/p>\n<p style=\"padding-left: 60px;\"><strong>technology<\/strong> innovation :\u00a0genetic engineering<br \/>\n<strong>product<\/strong> innovation : Apple iphone<br \/>\n<strong>service<\/strong> innovation : Facebook<br \/>\n<strong>process<\/strong> innovation : Toyota production line<br \/>\n<strong>business model<\/strong> innovation : Amazon ecommerce<\/p>\n<p><strong> Communication Fundamentals <\/strong><em>with John Ullmen<\/em><br \/>\nEffective communication is more than what you say. Learn to overcome anxiety, improve your listening ability, hone your message, and deliver it better.<\/p>\n<p><strong>Marketing Fundamentals <\/strong><em>with Drew Boyd<\/em><br \/>\nProvides a roadmap for how to develop, implement, and measure a successful marketing plan.<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>1. Marketing’s Role<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\"><em>changing belief in minds of customers<br \/>\nYour product is <strong>Important<\/strong> and <strong>better value<\/strong> than competition<\/em><br \/>\nMarketing is an organization<br \/>\nPlanning Process<br \/>\nThe Team<br \/>\nCreating Marketing Plans<br \/>\nKnow B2B vs. B2C<br \/>\nIn B2B economic stressors\u00a0lead functionality<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>2. Analyzing Your Business<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">Focus on Core Business<br \/>\ndetermine plan scope<br \/>\nresearch\/profile competition<\/p>\n<ol>\n<li style=\"padding-left: 120px;\">direct; Pepsi at a concert<\/li>\n<li style=\"padding-left: 120px;\">indirect; Apple Cider at Harvest<\/li>\n<li style=\"padding-left: 120px;\">substitute ; drinking Fiji water & OJ for Coke…<\/li>\n<\/ol>\n<p style=\"padding-left: 60px;\">\u00a0analyze products<br \/>\nanalyze customer audiences<br \/>\nscrutinize buying\/conversion process<br \/>\nanalyze your markets: estimate bigge$t opportunities<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>3. Developing your strategy<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">“S” segmenting your customers (demo,geo,psycho *graphic)<br \/>\n“T” targeting your customers : which to go after<br \/>\n“P” positioning: customer thought of us vs others<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>4. Planning Tactical Phase<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">four\u00a0“P”s in Mktg: product, pricing, promotion & placement<br \/>\n… packaging \/ presentation<br \/>\n… value proposition in all channels<br \/>\n… distribution & servicing turn-key<br \/>\nemotional leads economical zero point of influence for B2C<\/p>\n<p style=\"padding-left: 60px;\">“S” specific<\/p>\n<p style=\"padding-left: 60px;\">“M” measurable<\/p>\n<p style=\"padding-left: 60px;\">“A” attainable<\/p>\n<p style=\"padding-left: 60px;\">“R” relevant<\/p>\n<p style=\"padding-left: 60px;\">“T” time bound<\/p>\n<p style=\"padding-left: 60px;\">Customer wants is location & time<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>5. Aligning the Organization<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"text-decoration: underline;\">Presenting to Leadership Teams :<\/span><br \/>\nlead w\/ a success story<br \/>\nshare whats changed “the burning platform”<br \/>\nshare about the process of defining approach<br \/>\nelevator speech on conversion<br \/>\nfunding marketing is investment not a cost<br \/>\nask for support :<br \/>\neducate sales team w\/ lead sales person training rest<br \/>\nguide vendors & agencies<br \/>\ndraft creative brief… per initiative<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>6. RollOut\u00a0& Measuring<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">launching estimates & budgeting<br \/>\nmeasuring Key Performing Indicators PKIs<br \/>\ncalculating break-even points<br \/>\ncalculating customer lifetime value<br \/>\n… define \/decide which kind of customer youd choose<br \/>\nforecast retention vs. one time\u00a0 w\/ CLV formula<br \/>\ne.g. $89 selling unit costs $29 to make, unit life is 3 years and youd expect to retain them as a consumer for 20 years = $400 max investment to acquire someone<br \/>\n89 – 29 X 0.333 X 20 yrs = CLV $400<br \/>\nyieldprice – hardcost X exhaust X retention loyalty = investment ceiling<\/p>\n<p> <\/p>\n<p><strong>Finance Fundamentals <\/strong><em>with Jim Stice<\/em><br \/>\nGet a comprehensive introduction to the world of finance, from analyzing risk and return and obtaining financing to understanding how markets and financial institutions, such as banks, operate.<\/p>\n<p> <\/p>\n<p><span style=\"text-decoration: underline;\"><strong>What is Finance<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">revenues – expenses = net income<\/p>\n<p style=\"padding-left: 30px;\">biz risks = price, credit, interest rate, exchange rate & cash flow<\/p>\n<p style=\"padding-left: 30px;\">2 elements of a budget = itemize expenditures and develop a written plan<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Financial statements<\/strong><\/span><\/p>\n<p>capital structure : tax rates, collateral quality & cash flows<\/p>\n<p>investment banks = help companies w\/ deals & engage in investment trading<\/p>\n<p>you lower debt equity when you perform capital budgeting<\/p>\n<p> <\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Short-Term Financial Statement<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Risk and Return<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">managing receivables credit policy does not include method of payment<\/p>\n<p style=\"padding-left: 30px;\">consider corporate “<strong>beta<\/strong>” in measurable pregnant risk assessment not impacted by broad economic movements<\/p>\n<p>http:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0ahUKEwjM4K_G7fzJAhWKLSYKHaJWCxkQFgguMAI&url=http%3A%2F%2Fwww.stern.nyu.edu%2F~adamodar%2Fpdfiles%2Feqnotes%2Fdiscrate2.pdf&usg=AFQjCNHxQtdM_XiNgTTQftwdkB3HPgdaBw&bvm=bv.110151844,d.eWE<\/p>\n<p style=\"padding-left: 30px;\"><strong>risk-free rate<\/strong> time value in money @5% :: think of candy now pay later<\/p>\n<p style=\"padding-left: 30px;\">equity risk premium @11% avg so 6% is extra amt earned to invest on RISK<\/p>\n<p style=\"padding-left: 30px;\"><strong>Capital Asset Pricing Model CAPM<\/strong><\/p>\n<p style=\"padding-left: 30px;\">== RiskFree + ( Beta X Equity Risk ) = Expected \/ entitled:anticipated Return<\/p>\n<p style=\"padding-left: 30px;\">capital structure DOES impact the overall value of a business unless utopian theory; but think about the world income should never be gifted because thats\u00a0taxable YES (interest expense) a loan is tax deductible<\/p>\n<p style=\"padding-left: 30px;\"><strong>optimal borrowing structure<\/strong><\/p>\n<ol>\n<li style=\"padding-left: 30px;\">high tax rate = borrow more<\/li>\n<li style=\"padding-left: 30px;\">quality of collateral = borrow more easier<\/li>\n<li style=\"padding-left: 30px;\">stability cash flow = borrow more accountable to repay<\/li>\n<\/ol>\n<p>…failure to pay is subject to the\u00a0law<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Understanding Securities Markets<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">cost of capital structure that provides the lowest weighted structure 50%lender\u00a050%equity<\/p>\n<p style=\"text-align: justify;\">stock:equity ownership\u00a0\/ variant , never repaid<\/p>\n<p style=\"text-align: justify;\">bonds:loan debt \/ fixed, obligated to repay<\/p>\n<h2>Can you pick stocks in the stock market?<\/h2>\n<p class=\"now\"><span id=\"transcript_1\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"1\">– Can you pick stocks in the stock market?<\/span> <span id=\"transcript_3.08\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"3.08\">Can we as individual investors use our ability<\/span> <span id=\"transcript_7.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"7.01\">to analyze financial data and economic trends<\/span> <span id=\"transcript_9.05\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"9.05\">to identify winning and losing stocks?<\/span> <span id=\"transcript_11.04\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"11.04\">Could we do that?<\/span> <span id=\"transcript_13.07\" class=\"transcript now\" data-start-video=\"198131\" data-duration=\"13.07\">No.<\/span> <span id=\"transcript_15\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"15\">Turns out the market’s just too fast.<\/span> <span id=\"transcript_17.05\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"17.05\">The market reacts to information quickly, in minutes.<\/span> <span id=\"transcript_21.09\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"21.09\">There are people in New York, smart people in New York,<\/span> <span id=\"transcript_24.07\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"24.07\">whose job it is to analyze all information poured<\/span> <span id=\"transcript_28.03\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"28.03\">into super computers, do the data analysis<\/span> <span id=\"transcript_30.05\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"30.05\">to find mispriced, publicly-traded stocks.<\/span><\/p>\n<p><span id=\"transcript_33.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"33.06\">It’s their job.<\/span> <span id=\"transcript_34.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"34.06\">They’re paid millions to do it.<\/span> <span id=\"transcript_37.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"37.01\">Can you and I outfox them?<\/span> <span id=\"transcript_40.09\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"40.09\">That’s a stretch, unless we have information<\/span> <span id=\"transcript_42.07\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"42.07\">that they don’t have, it’s going to be a stretch<\/span> <span id=\"transcript_45.08\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"45.08\">because their function is to get all available information<\/span> <span id=\"transcript_50.03\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"50.03\">and have it reflected in the stock price.<\/span> <span id=\"transcript_52.02\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"52.02\">It turns out, for every buyer of a stock, there’s a seller.<\/span> <span id=\"transcript_57\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"57\">What makes you think you know more<\/span> <span id=\"transcript_58.07\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"58.07\">about the stock than does the seller?<\/span> <span id=\"transcript_61.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"61.01\">That’s very risky.<\/span> <span id=\"transcript_62.04\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"62.04\">If you think you’ve got inside information, think again.<\/span><\/p>\n<p><span id=\"transcript_67.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"67.01\">You need to be very careful.<\/span> <span id=\"transcript_68.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"68.06\">It’s very tough to outfox the market<\/span><\/p>\n<p><strong>BLOOMBERG<br \/>\n<\/strong> with\u00a0Tom Pennella 212-617-7026 tpennella2@bloomberg.net<\/p>\n<p>Live Help x2 type in and get back to us…<br \/>\nhttps:\/\/www. youtube.com \/watch?v= LE8HiHZcgEE<\/p>\n<p> <\/p>\n<p>Equity analysts use the financial analysis page look at key stats<br \/>\nfor fundamental analysis<\/p>\n<p>COPY paste values in Excel so values are static strings not requesting data from API formula to make excel data static<\/p>\n<p>look at cost of equity<\/p>\n<p>once you goto your Stock, [] WEIGHTED AVG\u00a0(WACC)\u00a0&& []HISTORICAL PRICE (HP)<\/p>\n<p>once stock is selected goto Analyst Recommendations [] EE<\/p>\n<p>Bearish SELL \/\/\/ BULLISH BUY<\/p>\n<p>AMBER color is something you can edit\/tune as a filter…<\/p>\n<p>RED is to take the data off from Bloomberg for local custom reporting<\/p>\n<p>read NEWS on bloomberg<\/p>\n<p> <\/p>\n<p>= = = = = = = = = = = = = = = = = = = = = = = = = = = = = =\u00a0 = = = = = = = = = = = = = = =<\/p>\n<p><span id=\"transcript_68.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"68.06\">capital budget : .<\/span><\/p>\n<p>Net Present Value NPV\u00a0 … negative means the instant you decide to buy you’ve lost money<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Financial Institutions<\/strong><\/span><\/p>\n<p> <\/p>\n<p><strong>Accounting Fundamentals<\/strong><em> with Kay Stice<\/em><br \/>\nLearn about bookkeeping, financial, managerial, and tax accounting and how they work together to help businesses make decisions.<\/p>\n<p>Establish Intentions and evolve your emotional intelligence<br \/>\nshow up, pay attention to everything including how you feel, engagement<br \/>\nBe curious about your judgements rather than be controlled by them.<br \/>\ndont miss out of our perceptional experience concentration:<\/p>\n<ol>\n<li>developing management skills<\/li>\n<li>management of change (Technical side of change)\n<ol>\n<li>Change risk analysis<\/li>\n<li>Review and approval<\/li>\n<li>Test and Validation<\/li>\n<li>Implementation<\/li>\n<li>Post Implementation Review<\/li>\n<li>document\n<ul>\n<li>vs. Change Management (People side of change)\n<ol>\n<li>Change risk analysis : do we even need a change?\n<ol>\n<li>Initiation, urgent ?<\/li>\n<\/ol>\n<\/li>\n<li>Impact investigation..\n<ol>\n<li>MOC team is established: leader, subject matter expert, n crew<\/li>\n<li>consequence X frequency HRA score<\/li>\n<li>Impact checklist made<\/li>\n<\/ol>\n<\/li>\n<li>Approval closure based on Hazard Risk Assessment Eval<\/li>\n<li>Execution\n<ol>\n<li>communicate change<\/li>\n<li>complete MOC actoin items<\/li>\n<\/ol>\n<\/li>\n<li>After Actoin Review<\/li>\n<li>Closure<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<li>Actively engaged leadership<\/li>\n<li>Communication<\/li>\n<li>Training and Coaching<\/li>\n<li>Feedback and corrective action<\/li>\n<li>Rewards and Reinforcement<\/li>\n<li>strategic management of diversity\n<ol>\n<li>strategic priority :: match corporate strategy w\/ HR<\/li>\n<li>Human capital strategies :: Innovation, Brand, Design, Price & Quality<\/li>\n<li>strategy means to say “No” ; focus , concentrate on positioning<\/li>\n<li>Dr. Trost argues every function is most important for NOVELTY but what is most vital is R&D…<\/li>\n<li>Consider “span of control” in terms of forecasted growth keep teams intimate<\/li>\n<\/ol>\n<\/li>\n<li>project management<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p> 30 secs of MBA gold by Will Price Harvard Business School :: mark leslie :: https:\/\/hbr.org\/2006\/07\/the-sales-learning-curve Executive Leadership Fundamentals with John Ullmen Learn the executive leadership qualities that set the best apart from the rest. In order to build trust as an executive, take action to increase reliability (be someone who can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1598","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":40,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages\/1598\/revisions"}],"predecessor-version":[{"id":1829,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages\/1598\/revisions\/1829"}],"wp:attachment":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/media?parent=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Harvard Business School ::\n<\/iframe><br \/>\nmark leslie :: https:\/\/hbr.org\/2006\/07\/the-sales-learning-curve<\/p>\n<p><strong>Executive Leadership Fundamentals<\/strong><br \/>\nwith John Ullmen<br \/>\nLearn the executive leadership qualities that set the best apart from the rest.<\/p>\n<ol>\n<li class=\"title\" style=\"padding-left: 60px;\"><em>In order to build trust as an executive, take action to increase reliability (be someone who can be counted on), credibility (bring value), and connection (build repertoire and relationship).<\/em><\/li>\n<li class=\"title\" style=\"padding-left: 60px;\"><em>Executive leaders need to be the strongest advocate for employees to be the best selves they can be in order to unleash the full potential of the people around them<\/em><\/li>\n<li class=\"title\" style=\"padding-left: 60px;\">\n<p class=\"title\"><em>CEOs report that everything they say counts is the most surprising element in their role<\/em><\/p>\n<\/li>\n<\/ol>\n<div id=\"tab-transcript\" class=\"tab-content\">\n<div class=\"video-transcript\">\n<p><span style=\"text-decoration: underline;\"><strong>Earn their trust every day<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_0.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"0.03\">I worked with an executive named Daniel<\/span> <span id=\"transcript_2.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"2.06\">from a leading investment bank who decided<\/span> <span id=\"transcript_5\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"5\">he wanted to start his own firm.<\/span> <span id=\"transcript_7.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"7.03\">He wanted to offer more transparency to his clients,<\/span> <span id=\"transcript_10.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"10.03\">and create a collaborative culture<\/span> <span id=\"transcript_11.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"11.08\">for people to work in.<\/span> <span id=\"transcript_13.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"13.06\">First, he had to relinquish all his clients to the<\/span> <span id=\"transcript_16.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"16.01\">investment bank and start fresh to try and<\/span> <span id=\"transcript_18.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"18.04\">re-engage those clients and new ones<\/span> <span id=\"transcript_20.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"20.07\">for him new firm.<\/span> <span id=\"transcript_22.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"22.02\">As for employees, he wanted to hire 16 people<\/span> <span id=\"transcript_24.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"24.08\">from the investment bank, but given regulations,<\/span> <span id=\"transcript_27.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"27.07\">and the urgency to get started immediately,<\/span> <span id=\"transcript_30.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"30.03\">he had a tight window to recruit them,<\/span> <span id=\"transcript_32.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"32.04\">so he invited all 16 people to a meeting<\/span> <span id=\"transcript_34.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"34.05\">at 4:30pm on a Friday, which was immediately<\/span> <span id=\"transcript_37.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"37.09\">after he officially severed ties<\/span> <span id=\"transcript_39.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"39.06\">with the investment bank.<\/span><\/p>\n<p class=\"now\" style=\"padding-left: 30px;\"><span id=\"transcript_41.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"41.06\">He shared his vision with them for the first time,<\/span> <span id=\"transcript_43.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"43.08\">and he invited them to join.<\/span> <span id=\"transcript_46\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"46\">He said he’d understand if they said no,<\/span> <span id=\"transcript_48.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"48.03\">but there was literally not a day to lose<\/span> <span id=\"transcript_50.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"50.02\">because they had to wrap up that weekend,<\/span> <span id=\"transcript_52.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"52.07\">so if they were going to leave the investment bank<\/span> <span id=\"transcript_54.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"54.08\">and join his venture, they would need to decide,<\/span> <span id=\"transcript_57.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"57.06\">sign, and send the appropriate<\/span> <span id=\"transcript_59\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"59\">documents before 5pm.<\/span> <span id=\"transcript_62\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"62\">In other words, he asked 16 mature, extremely<\/span> <span id=\"transcript_64.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"64.09\">talented, accomplished professionals on 30 minutes<\/span> <span id=\"transcript_67.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"67.09\">notice to leave their stable, very well compensated,<\/span> <span id=\"transcript_71.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"71.03\">established positions in a world famous investment<\/span> <span id=\"transcript_74.01\" class=\"transcript now\" data-start-video=\"193619\" data-duration=\"74.01\">bank, to join a fledgling venture, which at that point<\/span> <span id=\"transcript_77.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"77.03\">had exactly zero clients and zero income.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_81.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"81.06\">All 16 said yes.<\/span> <span id=\"transcript_84.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"84.04\">They dropped everything to follow Daniel.<\/span> <span id=\"transcript_86.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"86.08\">Why?<\/span> <span id=\"transcript_88.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"88.02\">Because they trusted him.<\/span> <span id=\"transcript_90.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"90.03\">Because he earned their trust.<\/span> <span id=\"transcript_92.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"92.04\">In fact, he earned it long before he even<\/span> <span id=\"transcript_94.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"94.08\">considered starting his own firm.<\/span> <span id=\"transcript_97.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"97.04\">His consistent actions over time convinced them,<\/span> <span id=\"transcript_100\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"100\">beyond question, that their interest mattered to him,<\/span> <span id=\"transcript_103.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"103.03\">and he would come through for them.<\/span> <span id=\"transcript_105.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"105.04\">He earned the trust of his clients’, too.<\/span> <span id=\"transcript_107.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"107.02\">Daniel says one of the things he’s most proud of<\/span> <span id=\"transcript_109.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"109.06\">is what happened when he called his former<\/span> <span id=\"transcript_111.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"111.06\">clients and asked them for their business.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_114.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"114.01\">Well, previously under the auspices of that global,<\/span> <span id=\"transcript_116.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"116.06\">reputable investment back, he had several billion<\/span> <span id=\"transcript_119.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"119.02\">dollars from clients under management.<\/span> <span id=\"transcript_122.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"122.03\">After a round of calls to those same clients,<\/span> <span id=\"transcript_124.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"124.08\">he had regained the initial amount plus 50% more.<\/span> <span id=\"transcript_129.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"129.06\">These sophisticated, highly intelligent investors<\/span> <span id=\"transcript_132.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"132.06\">trusted him even more without the backing<\/span> <span id=\"transcript_135.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"135.02\">reputation and resources of a world famous firm.<\/span> <span id=\"transcript_139.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"139.05\">The employees voted with their feet and their futures.<\/span> <span id=\"transcript_143.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"143.04\">The clients voted with their hard earned income,<\/span> <span id=\"transcript_146.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"146.05\">and they were both right to trust Daniel.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_149.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"149.04\">His firm has grown sensationally since then,<\/span> <span id=\"transcript_151.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"151.07\">and he’s racked up a consistent streak of awards<\/span> <span id=\"transcript_153.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"153.09\">in his industry year after year.<\/span> <span id=\"transcript_156.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"156.06\">If Daniel hadn’t earned their trust long before<\/span> <span id=\"transcript_158.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"158.09\">he needed it, he, his employees, and his clients<\/span> <span id=\"transcript_162.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"162.05\">all would’ve lost out.<\/span> <span id=\"transcript_164.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"164.03\">None of this would’ve happened.<\/span> <span id=\"transcript_166\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"166\">Earning trust every day is the foundation<\/span> <span id=\"transcript_168.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"168.02\">of successful executive leadership.<\/span> <span id=\"transcript_170.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"170.08\">Whether they say it or not, a question on<\/span> <span id=\"transcript_172.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"172.08\">everyone’s mind is, <strong><span style=\"color: #0000ff;\">“Why should we follow you?”<\/span><\/strong><\/span> <span id=\"transcript_176\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"176\">The best answer is, <span style=\"color: #339966;\"><strong>“Because we trust you.”<\/strong><\/span><\/span> <span id=\"transcript_179.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"179.04\">We trust you to look out for our best interest,<\/span> <span id=\"transcript_182.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"182.04\">to help us succeed, empower us to reach our goals,<\/span> <span id=\"transcript_185.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"185.09\">and do more than we thought we could.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_187.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"187.07\">To help us be proud of the<\/span> <span id=\"transcript_189\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"189\">meaningful work we’ve done.<\/span> <span id=\"transcript_190.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"190.09\">But there’s only one way to gain it and keep it,<\/span> <span id=\"transcript_193.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"193.06\">and that’s to earn it.<\/span> <span id=\"transcript_195.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"195.04\">Whether people trust us is 100% up to them<\/span> <span id=\"transcript_198\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"198\">based on the impact of our actions on them.<\/span> <span id=\"transcript_201.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"201.09\">When you build trust, everything goes better.<\/span> <span id=\"transcript_204.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"204.05\">When you damage it, everything gets worse.<\/span> <span id=\"transcript_207\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"207\">That’s why Daniel’s lesson applies to executive<\/span> <span id=\"transcript_209.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"209.03\">leaders in all organizations and industries.<\/span> <span id=\"transcript_212.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"212.07\">Here’s what to do.<\/span> <span id=\"transcript_214\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"214\">In your interactions every day,<\/span> <span id=\"transcript_215.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"215.07\">take actions that increase the three<\/span> <span id=\"transcript_217.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"217.08\">key factors that build trust.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_220.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"220.01\">Reliability, credibility, and connection.<\/span><\/p>\n<ol>\n<li style=\"padding-left: 30px;\"><strong><span id=\"transcript_223.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"223.06\">Reliability.<\/span><\/strong> <span id=\"transcript_224.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"224.09\">Be someone who can be counted on.<\/span> <span id=\"transcript_226.09\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"226.09\">Show up on time, be prepared, and overdeliver.<\/span> <span id=\"transcript_230.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"230.04\">Make commitments, and follow through.<\/span> <span id=\"transcript_232.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"232.05\">Close the loop on all expectations.<\/span> <span id=\"transcript_235.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"235.01\">If sometimes you fall short, do whatever it<\/span> <span id=\"transcript_237.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"237.02\">takes to make it right.<\/span><\/li>\n<li style=\"padding-left: 30px;\"><strong><span id=\"transcript_239.05\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"239.05\">Credibility.<\/span><\/strong> <span id=\"transcript_240.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"240.08\">Bring value to the table.<\/span> <span id=\"transcript_242.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"242.04\">Know what you’re supposed to know,<\/span> <span id=\"transcript_243.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"243.08\">and do what you’re supposed to do.<\/span> <span id=\"transcript_246\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"246\">Learn all you can about your business and industry.<\/span> <span id=\"transcript_249\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"249\">Step up when you’re needed. <\/span><span id=\"transcript_250.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"250.06\">Make your presence felt, and add value.<\/span><\/li>\n<li style=\"padding-left: 30px;\"><strong><span id=\"transcript_253.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"253.08\">Connection.<\/span><\/strong> <span id=\"transcript_254.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"254.08\">Build repertoire and relationship with others.<\/span> <span id=\"transcript_257.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"257.02\">Learn something from them or about them<\/span> <span id=\"transcript_259.02\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"259.02\">every time you interact.<\/span> <span id=\"transcript_261.06\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"261.06\">Find out what matters to them,<\/span> <span id=\"transcript_262.07\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"262.07\">and help them get it.<\/span> <span id=\"transcript_264.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"264.01\">Listen, understand, and give.<\/span> <span id=\"transcript_267.03\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"267.03\">Do this every day, and you’ll build strong trust,<\/span> <span id=\"transcript_270.04\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"270.04\">and like Daniel, when the day comes that you really<\/span> <span id=\"transcript_272.08\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"272.08\">need people to be there for you, you’ll find<\/span> <span id=\"transcript_275.01\" class=\"transcript\" data-start-video=\"193619\" data-duration=\"275.01\">they already have been all along.<\/span><\/li>\n<\/ol>\n<p class=\"video-title\"><span style=\"text-decoration: underline;\"><strong>The four disciplines of executive leadership<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_0.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"0.08\">– Executive leadership is like an ocean voyage<\/span> <span id=\"transcript_3.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"3.02\">of discovery and you\u2019re the captain.<\/span> <span id=\"transcript_5.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"5.08\">Your people are counting on you to find a way to arrive<\/span> <span id=\"transcript_7.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"7.07\">safely and successfully despite currents and storms.<\/span> <span id=\"transcript_11.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"11.08\">How do you do it?<\/span> <span id=\"transcript_13.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"13.01\">The foundation is that all of your choices as an<\/span> <span id=\"transcript_15.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"15.03\">executive leader should align with two principles,<\/span> <span id=\"transcript_18.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"18.05\">earn trust and serve your people.<\/span> <span id=\"transcript_21\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"21\">Those are must haves.<\/span> <span id=\"transcript_22.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"22.03\">Those are litmus tests, and everything you do,<\/span> <span id=\"transcript_25.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"25.01\">everything you say, should pass those tests,<\/span> <span id=\"transcript_28.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"28.02\">and take strength from those motives.<\/span> <span id=\"transcript_30.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"30.08\">We cover those two principles in separate videos.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_33.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"33.07\">Now given that you follow those principles,<\/span> <span id=\"transcript_36\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"36\">how should you focus your efforts?<\/span> <span id=\"transcript_38.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"38.01\">In four distinct ways,<\/span> <span id=\"transcript_39.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"39.07\">what I call the four disciplines of executive leadership.<\/span> <span id=\"transcript_43.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"43.01\">By discipline I mean consistent action.<\/span> <span id=\"transcript_46.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"46.02\">The four disciplines are top priority,<\/span> <span id=\"transcript_48.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"48.04\">integrated sets of practices and actions<\/span> <span id=\"transcript_51.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"51.03\">for executive leadership success.<\/span> <span id=\"transcript_53.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"53.07\">First set direction, where are you leading us?<\/span> <span id=\"transcript_57.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"57.04\">Omar Bradley said, \u201cSet your course by the stars,<\/span> <span id=\"transcript_60.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"60.06\">\u201cnot by the lights of every passing ship.\u201d<\/span> <span id=\"transcript_63.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"63.01\">It\u2019s challenging, we need direction,<\/span> <span id=\"transcript_65.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"65.04\">but not just any direction.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_67.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"67.01\">Nor one that is too susceptible to change,<\/span> <span id=\"transcript_69.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"69.06\">though things change around us every day.<\/span> <span id=\"transcript_72.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"72.09\">Second, motivate commitment.<\/span> <span id=\"transcript_75.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"75.01\">Why should we give our best effort?<\/span> <span id=\"transcript_77.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"77.02\">You must make a convincing case,<\/span> <span id=\"transcript_79.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"79.05\">and embody the inspiration you want to see in others.<\/span> <span id=\"transcript_83.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"83.03\">On this point, there\u2019s a fine excerpt<\/span> <span id=\"transcript_85.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"85.01\">from The Little Prince that captures the difference<\/span> <span id=\"transcript_87.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"87.07\">between operational management and visionary leadership.<\/span> <span id=\"transcript_91.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"91.04\">\u201cIf you want to build a ship,<\/span> <span id=\"transcript_93\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"93\">\u201cdon\u2019t drum up the people to gather wood,<\/span> <span id=\"transcript_95.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"95.03\">\u201cdivide the work, and give orders.<\/span><\/p>\n<p class=\"now\" style=\"padding-left: 30px;\"><span id=\"transcript_97.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"97.05\">\u201cInstead, teach them to yearn for the vast and endless sea.\u201d<\/span> <span id=\"transcript_101.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"101.09\">Operational matters are crucial,<\/span> <span id=\"transcript_103.07\" class=\"transcript now\" data-start-video=\"193620\" data-duration=\"103.07\">and that\u2019s why you place excellent people into those roles.<\/span> <span id=\"transcript_107.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"107.03\">Your role is to engender that yearning.<\/span> <span id=\"transcript_109.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"109.07\">That internal self-chosen dedication<\/span> <span id=\"transcript_111.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"111.09\">to bring our most engaged, creative,<\/span> <span id=\"transcript_114.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"114.06\">energetic selves to our shared purpose.<\/span> <span id=\"transcript_117.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"117.07\">Third, drive for results.<\/span> <span id=\"transcript_120\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"120\">What happens when trouble happens?<\/span> <span id=\"transcript_122.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"122.06\">Changes, challenges and crisis will come,<\/span> <span id=\"transcript_126.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"126.01\">you must prepare us to adapt and endure,<\/span> <span id=\"transcript_128.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"128.06\">and prevent us from giving in to excuses,<\/span> <span id=\"transcript_130.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"130.09\">naivety and fatigue.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_133.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"133.05\">William Arthur Ward said, \u201cThe pessimist complains<\/span> <span id=\"transcript_136\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"136\">\u201cabout the wind, the optimist expects it change,<\/span> <span id=\"transcript_139.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"139.06\">\u201cthe realist adjusts the sails.\u201d<\/span> <span id=\"transcript_142.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"142.05\">Fourth, develop yourself.<\/span> <span id=\"transcript_144.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"144.07\">How do you equip yourself for the journey?<\/span> <span id=\"transcript_147.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"147.04\">You can\u2019t give your people what they deserve for long<\/span> <span id=\"transcript_150.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"150.02\">unless you give yourself what you need too.<\/span> <span id=\"transcript_153.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"153.03\">Leading others is a voyage<\/span> <span id=\"transcript_154.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"154.07\">in the outer world of tangible results,<\/span> <span id=\"transcript_157.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"157.02\">and the inner world of your own growth.<\/span> <span id=\"transcript_159.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"159.09\">It takes curiosity and courage.<\/span> <span id=\"transcript_162.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"162.04\">Mark Twain said, \u201cTwenty years from now,<\/span> <span id=\"transcript_164.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"164.06\">\u201cyou\u2019ll be more disappointed by the things<\/span> <span id=\"transcript_166.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"166.01\">\u201cyou didn\u2019t do than those you did.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_168.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"168.03\">\u201cSo throw off the bowlines.<\/span> <span id=\"transcript_170\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"170\">\u201cSail away from safe harbor.<\/span> <span id=\"transcript_171.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"171.07\">\u201cCatch the wind in your sales.<\/span> <span id=\"transcript_173.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"173.02\">\u201cExplore.<\/span> <span id=\"transcript_174.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"174.02\">\u201cDream.<\/span> <span id=\"transcript_175\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"175\">\u201cDiscover.\u201d<\/span> <span id=\"transcript_176.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"176.06\">It\u2019s a great theme for your learning as a leader.<\/span> <span id=\"transcript_179\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"179\">What you do to help your people grow too,<\/span> <span id=\"transcript_181.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"181.03\">as you set a course for them to succeed.<\/span> <span id=\"transcript_183.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"183.08\">That takes us right back to the first discipline,<\/span> <span id=\"transcript_186\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"186\">setting direction, so all four disciplines work together.<\/span> <span id=\"transcript_190.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"190.02\">As an executive leader your ability to master<\/span> <span id=\"transcript_192.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"192.06\">the disciplines enables you to fulfill<\/span> <span id=\"transcript_194.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"194.05\">the overarching aim of serving your people<\/span> <span id=\"transcript_197.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"197.02\">as well as you\u2019re capable of doing.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_199.08\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"199.08\">You do what needs to be done to inspire them<\/span> <span id=\"transcript_202.05\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"202.05\">to do what they\u2019re capable of doing,<\/span> <span id=\"transcript_204.06\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"204.06\">learning and becoming.<\/span> <span id=\"transcript_207.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"207.02\">In the following chapters each of the four disciplines<\/span> <span id=\"transcript_209.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"209.04\">is broken down into several practices<\/span> <span id=\"transcript_211.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"211.04\">each with its own video.<\/span> <span id=\"transcript_213.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"213.02\">Each video has several specific action steps<\/span> <span id=\"transcript_215.09\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"215.09\">to guide you how to implement each practice.<\/span> <span id=\"transcript_219\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"219\">It\u2019s also summarized in a downloadable handout<\/span> <span id=\"transcript_221.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"221.01\">in your exercise file.<\/span> <span id=\"transcript_223\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"223\">So throw off the bowlines, catch the wind in your sails.<\/span> <span id=\"transcript_226.01\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"226.01\">Go through the videos in each of the four disciplines,<\/span> <span id=\"transcript_228.04\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"228.04\">and note carefully which action steps<\/span> <span id=\"transcript_230.03\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"230.03\">you need to do more often.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span id=\"transcript_232.02\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"232.02\">Then explore and discover.<\/span> <span id=\"transcript_234.07\" class=\"transcript\" data-start-video=\"193620\" data-duration=\"234.07\">Start them right away.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><strong>1. Set Direction<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Think strategically<br \/>\nTake responsibility and be decisive<br \/>\nLead from \u201cme\u201d to \u201cwe\u201d: define the past, present, and future<br \/>\nCreate a shared purpose and compelling vision<\/p>\n<p style=\"padding-left: 30px;\"><strong>2. Motivate Commitment<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Inspire confidence, even under pressure<br \/>\nEnergize and empower people<br \/>\nEncourage personal excellence<br \/>\nCreate collaboration opportunities<br \/>\nDevelop others and build a talent pipeline<br \/>\n<em>Communicate<\/em> to <span style=\"text-decoration: underline;\">motivate<\/span><\/p>\n<p style=\"padding-left: 90px;\"><em>Be thoughtful and intentional about all you say!<br \/>\nWords of Integrity; Feel it before you talk…<\/em><\/p>\n<p style=\"padding-left: 60px;\">Communicate to replicate<\/p>\n<p style=\"padding-left: 90px;\">Leaders <em>create<\/em> <span style=\"text-decoration: underline;\">simplicity;<br \/>\n<\/span>Excess <span style=\"text-decoration: underline;\">fails<\/span>; simple <strong>scales<br \/>\n<\/strong><span style=\"text-decoration: underline;\">let <em>them<\/em> say it<\/span> in<strong> <em>their<\/em> <\/strong>words<\/p>\n<p style=\"padding-left: 30px;\"><strong>3. Drive for Results<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Establish 3 priorities and focus<br \/>\nEnsure invigorating accountability<br \/>\nInfluence without authority<br \/>\nCultivate creative thinking and innovation<br \/>\nLead large-scale change and shape culture<\/p>\n<p style=\"padding-left: 30px;\"><strong>4. Develop Yourself<\/strong><\/p>\n<p style=\"padding-left: 60px;\">Increase self-awareness<br \/>\nBuild resilience and resourcefulness<br \/>\nKeep learning: <em>keep learning beyond your current role<\/em>.<br \/>\nKeep connecting: <em>Build a Personal Board ; 3mo mtg.<\/em><\/p>\n<p style=\"padding-left: 60px;\">FIND THE\u00a0PROBLEM TO SOLVE \u00a0http:\/\/youtu.be\/XETaA1b6ep4<\/p>\n<\/div>\n<\/div>\n<p><strong>Competitive Strategy Fundamentals<\/strong><br \/>\nwith Anil Gupta<br \/>\nGlobal strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a id=\"chapter-title-1\" href=\"http:\/\/www.lynda.com\/Business-Skills-tutorials\/Competitive-Strategy-Fundamentals\/182403-2.html#\">1. What Is Your Competitive Advantage?<\/a><\/strong><\/span><\/p>\n<p>in ABSOLUTION:: you MUST just simply be <em><strong>Better<\/strong><\/em>,<em><strong> faster<\/strong><\/em> & <em><strong>cheaper<\/strong><\/em> than competitors.<\/p>\n<p>Does your product “<em>enjoy<\/em>” a competitive advantage of reliability in a given market.<\/p>\n<ol>\n<li>what is your business’ competitive disadvantage from your 2 customers<\/li>\n<\/ol>\n<p><span style=\"text-decoration: underline;\"><strong><a id=\"chapter-title-1\" href=\"http:\/\/www.lynda.com\/Business-Skills-tutorials\/Competitive-Strategy-Fundamentals\/182403-2.html#\">2. Sources of Onstage Advantage?<\/a><\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">Know Industry Dynamics<\/p>\n<p style=\"padding-left: 30px;\">Manage Complimentors<\/p>\n<p style=\"padding-left: 30px;\">Pursue Deep Customer alignment<\/p>\n<p style=\"padding-left: 30px;\">Focus like Amazon on entire purchase and consumption cycle<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a id=\"chapter-title-1\" href=\"http:\/\/www.lynda.com\/Business-Skills-tutorials\/Competitive-Strategy-Fundamentals\/182403-2.html#\">3. Sources of Backstage Advantage?<\/a><\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">optimize value chain architecture<\/p>\n<p style=\"padding-left: 30px;\">relationship advantage : <a href=\"http:\/\/advertising.microsoft.com\/en\/brands\" target=\"_blank\">MSFT stickyness<\/a><\/p>\n<p style=\"padding-left: 30px;\">competing thru innovation :<\/p>\n<p style=\"padding-left: 60px;\"><strong>technology<\/strong> innovation :\u00a0genetic engineering<br \/>\n<strong>product<\/strong> innovation : Apple iphone<br \/>\n<strong>service<\/strong> innovation : Facebook<br \/>\n<strong>process<\/strong> innovation : Toyota production line<br \/>\n<strong>business model<\/strong> innovation : Amazon ecommerce<\/p>\n<p><strong> Communication Fundamentals <\/strong><em>with John Ullmen<\/em><br \/>\nEffective communication is more than what you say. Learn to overcome anxiety, improve your listening ability, hone your message, and deliver it better.<\/p>\n<p><strong>Marketing Fundamentals <\/strong><em>with Drew Boyd<\/em><br \/>\nProvides a roadmap for how to develop, implement, and measure a successful marketing plan.<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>1. Marketing’s Role<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\"><em>changing belief in minds of customers<br \/>\nYour product is <strong>Important<\/strong> and <strong>better value<\/strong> than competition<\/em><br \/>\nMarketing is an organization<br \/>\nPlanning Process<br \/>\nThe Team<br \/>\nCreating Marketing Plans<br \/>\nKnow B2B vs. B2C<br \/>\nIn B2B economic stressors\u00a0lead functionality<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>2. Analyzing Your Business<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">Focus on Core Business<br \/>\ndetermine plan scope<br \/>\nresearch\/profile competition<\/p>\n<ol>\n<li style=\"padding-left: 120px;\">direct; Pepsi at a concert<\/li>\n<li style=\"padding-left: 120px;\">indirect; Apple Cider at Harvest<\/li>\n<li style=\"padding-left: 120px;\">substitute ; drinking Fiji water & OJ for Coke…<\/li>\n<\/ol>\n<p style=\"padding-left: 60px;\">\u00a0analyze products<br \/>\nanalyze customer audiences<br \/>\nscrutinize buying\/conversion process<br \/>\nanalyze your markets: estimate bigge$t opportunities<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>3. Developing your strategy<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">“S” segmenting your customers (demo,geo,psycho *graphic)<br \/>\n“T” targeting your customers : which to go after<br \/>\n“P” positioning: customer thought of us vs others<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>4. Planning Tactical Phase<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">four\u00a0“P”s in Mktg: product, pricing, promotion & placement<br \/>\n… packaging \/ presentation<br \/>\n… value proposition in all channels<br \/>\n… distribution & servicing turn-key<br \/>\nemotional leads economical zero point of influence for B2C<\/p>\n<p style=\"padding-left: 60px;\">“S” specific<\/p>\n<p style=\"padding-left: 60px;\">“M” measurable<\/p>\n<p style=\"padding-left: 60px;\">“A” attainable<\/p>\n<p style=\"padding-left: 60px;\">“R” relevant<\/p>\n<p style=\"padding-left: 60px;\">“T” time bound<\/p>\n<p style=\"padding-left: 60px;\">Customer wants is location & time<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>5. Aligning the Organization<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"text-decoration: underline;\">Presenting to Leadership Teams :<\/span><br \/>\nlead w\/ a success story<br \/>\nshare whats changed “the burning platform”<br \/>\nshare about the process of defining approach<br \/>\nelevator speech on conversion<br \/>\nfunding marketing is investment not a cost<br \/>\nask for support :<br \/>\neducate sales team w\/ lead sales person training rest<br \/>\nguide vendors & agencies<br \/>\ndraft creative brief… per initiative<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000000;\"><strong>6. RollOut\u00a0& Measuring<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\">launching estimates & budgeting<br \/>\nmeasuring Key Performing Indicators PKIs<br \/>\ncalculating break-even points<br \/>\ncalculating customer lifetime value<br \/>\n… define \/decide which kind of customer youd choose<br \/>\nforecast retention vs. one time\u00a0 w\/ CLV formula<br \/>\ne.g. $89 selling unit costs $29 to make, unit life is 3 years and youd expect to retain them as a consumer for 20 years = $400 max investment to acquire someone<br \/>\n89 – 29 X 0.333 X 20 yrs = CLV $400<br \/>\nyieldprice – hardcost X exhaust X retention loyalty = investment ceiling<\/p>\n<p> <\/p>\n<p><strong>Finance Fundamentals <\/strong><em>with Jim Stice<\/em><br \/>\nGet a comprehensive introduction to the world of finance, from analyzing risk and return and obtaining financing to understanding how markets and financial institutions, such as banks, operate.<\/p>\n<p> <\/p>\n<p><span style=\"text-decoration: underline;\"><strong>What is Finance<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">revenues – expenses = net income<\/p>\n<p style=\"padding-left: 30px;\">biz risks = price, credit, interest rate, exchange rate & cash flow<\/p>\n<p style=\"padding-left: 30px;\">2 elements of a budget = itemize expenditures and develop a written plan<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Financial statements<\/strong><\/span><\/p>\n<p>capital structure : tax rates, collateral quality & cash flows<\/p>\n<p>investment banks = help companies w\/ deals & engage in investment trading<\/p>\n<p>you lower debt equity when you perform capital budgeting<\/p>\n<p> <\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Short-Term Financial Statement<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Risk and Return<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">managing receivables credit policy does not include method of payment<\/p>\n<p style=\"padding-left: 30px;\">consider corporate “<strong>beta<\/strong>” in measurable pregnant risk assessment not impacted by broad economic movements<\/p>\n<p>http:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0ahUKEwjM4K_G7fzJAhWKLSYKHaJWCxkQFgguMAI&url=http%3A%2F%2Fwww.stern.nyu.edu%2F~adamodar%2Fpdfiles%2Feqnotes%2Fdiscrate2.pdf&usg=AFQjCNHxQtdM_XiNgTTQftwdkB3HPgdaBw&bvm=bv.110151844,d.eWE<\/p>\n<p style=\"padding-left: 30px;\"><strong>risk-free rate<\/strong> time value in money @5% :: think of candy now pay later<\/p>\n<p style=\"padding-left: 30px;\">equity risk premium @11% avg so 6% is extra amt earned to invest on RISK<\/p>\n<p style=\"padding-left: 30px;\"><strong>Capital Asset Pricing Model CAPM<\/strong><\/p>\n<p style=\"padding-left: 30px;\">== RiskFree + ( Beta X Equity Risk ) = Expected \/ entitled:anticipated Return<\/p>\n<p style=\"padding-left: 30px;\">capital structure DOES impact the overall value of a business unless utopian theory; but think about the world income should never be gifted because thats\u00a0taxable YES (interest expense) a loan is tax deductible<\/p>\n<p style=\"padding-left: 30px;\"><strong>optimal borrowing structure<\/strong><\/p>\n<ol>\n<li style=\"padding-left: 30px;\">high tax rate = borrow more<\/li>\n<li style=\"padding-left: 30px;\">quality of collateral = borrow more easier<\/li>\n<li style=\"padding-left: 30px;\">stability cash flow = borrow more accountable to repay<\/li>\n<\/ol>\n<p>…failure to pay is subject to the\u00a0law<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Understanding Securities Markets<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">cost of capital structure that provides the lowest weighted structure 50%lender\u00a050%equity<\/p>\n<p style=\"text-align: justify;\">stock:equity ownership\u00a0\/ variant , never repaid<\/p>\n<p style=\"text-align: justify;\">bonds:loan debt \/ fixed, obligated to repay<\/p>\n<h2>Can you pick stocks in the stock market?<\/h2>\n<p class=\"now\"><span id=\"transcript_1\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"1\">– Can you pick stocks in the stock market?<\/span> <span id=\"transcript_3.08\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"3.08\">Can we as individual investors use our ability<\/span> <span id=\"transcript_7.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"7.01\">to analyze financial data and economic trends<\/span> <span id=\"transcript_9.05\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"9.05\">to identify winning and losing stocks?<\/span> <span id=\"transcript_11.04\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"11.04\">Could we do that?<\/span> <span id=\"transcript_13.07\" class=\"transcript now\" data-start-video=\"198131\" data-duration=\"13.07\">No.<\/span> <span id=\"transcript_15\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"15\">Turns out the market’s just too fast.<\/span> <span id=\"transcript_17.05\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"17.05\">The market reacts to information quickly, in minutes.<\/span> <span id=\"transcript_21.09\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"21.09\">There are people in New York, smart people in New York,<\/span> <span id=\"transcript_24.07\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"24.07\">whose job it is to analyze all information poured<\/span> <span id=\"transcript_28.03\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"28.03\">into super computers, do the data analysis<\/span> <span id=\"transcript_30.05\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"30.05\">to find mispriced, publicly-traded stocks.<\/span><\/p>\n<p><span id=\"transcript_33.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"33.06\">It’s their job.<\/span> <span id=\"transcript_34.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"34.06\">They’re paid millions to do it.<\/span> <span id=\"transcript_37.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"37.01\">Can you and I outfox them?<\/span> <span id=\"transcript_40.09\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"40.09\">That’s a stretch, unless we have information<\/span> <span id=\"transcript_42.07\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"42.07\">that they don’t have, it’s going to be a stretch<\/span> <span id=\"transcript_45.08\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"45.08\">because their function is to get all available information<\/span> <span id=\"transcript_50.03\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"50.03\">and have it reflected in the stock price.<\/span> <span id=\"transcript_52.02\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"52.02\">It turns out, for every buyer of a stock, there’s a seller.<\/span> <span id=\"transcript_57\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"57\">What makes you think you know more<\/span> <span id=\"transcript_58.07\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"58.07\">about the stock than does the seller?<\/span> <span id=\"transcript_61.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"61.01\">That’s very risky.<\/span> <span id=\"transcript_62.04\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"62.04\">If you think you’ve got inside information, think again.<\/span><\/p>\n<p><span id=\"transcript_67.01\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"67.01\">You need to be very careful.<\/span> <span id=\"transcript_68.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"68.06\">It’s very tough to outfox the market<\/span><\/p>\n<p><strong>BLOOMBERG<br \/>\n<\/strong> with\u00a0Tom Pennella 212-617-7026 tpennella2@bloomberg.net<\/p>\n<p>Live Help x2 type in and get back to us…<br \/>\nhttps:\/\/www. youtube.com \/watch?v= LE8HiHZcgEE<\/p>\n<p> <\/p>\n<p>Equity analysts use the financial analysis page look at key stats<br \/>\nfor fundamental analysis<\/p>\n<p>COPY paste values in Excel so values are static strings not requesting data from API formula to make excel data static<\/p>\n<p>look at cost of equity<\/p>\n<p>once you goto your Stock, [] WEIGHTED AVG\u00a0(WACC)\u00a0&& []HISTORICAL PRICE (HP)<\/p>\n<p>once stock is selected goto Analyst Recommendations [] EE<\/p>\n<p>Bearish SELL \/\/\/ BULLISH BUY<\/p>\n<p>AMBER color is something you can edit\/tune as a filter…<\/p>\n<p>RED is to take the data off from Bloomberg for local custom reporting<\/p>\n<p>read NEWS on bloomberg<\/p>\n<p> <\/p>\n<p>= = = = = = = = = = = = = = = = = = = = = = = = = = = = = =\u00a0 = = = = = = = = = = = = = = =<\/p>\n<p><span id=\"transcript_68.06\" class=\"transcript\" data-start-video=\"198131\" data-duration=\"68.06\">capital budget : .<\/span><\/p>\n<p>Net Present Value NPV\u00a0 … negative means the instant you decide to buy you’ve lost money<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Financial Institutions<\/strong><\/span><\/p>\n<p> <\/p>\n<p><strong>Accounting Fundamentals<\/strong><em> with Kay Stice<\/em><br \/>\nLearn about bookkeeping, financial, managerial, and tax accounting and how they work together to help businesses make decisions.<\/p>\n<p>Establish Intentions and evolve your emotional intelligence<br \/>\nshow up, pay attention to everything including how you feel, engagement<br \/>\nBe curious about your judgements rather than be controlled by them.<br \/>\ndont miss out of our perceptional experience concentration:<\/p>\n<ol>\n<li>developing management skills<\/li>\n<li>management of change (Technical side of change)\n<ol>\n<li>Change risk analysis<\/li>\n<li>Review and approval<\/li>\n<li>Test and Validation<\/li>\n<li>Implementation<\/li>\n<li>Post Implementation Review<\/li>\n<li>document\n<ul>\n<li>vs. Change Management (People side of change)\n<ol>\n<li>Change risk analysis : do we even need a change?\n<ol>\n<li>Initiation, urgent ?<\/li>\n<\/ol>\n<\/li>\n<li>Impact investigation..\n<ol>\n<li>MOC team is established: leader, subject matter expert, n crew<\/li>\n<li>consequence X frequency HRA score<\/li>\n<li>Impact checklist made<\/li>\n<\/ol>\n<\/li>\n<li>Approval closure based on Hazard Risk Assessment Eval<\/li>\n<li>Execution\n<ol>\n<li>communicate change<\/li>\n<li>complete MOC actoin items<\/li>\n<\/ol>\n<\/li>\n<li>After Actoin Review<\/li>\n<li>Closure<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<li>Actively engaged leadership<\/li>\n<li>Communication<\/li>\n<li>Training and Coaching<\/li>\n<li>Feedback and corrective action<\/li>\n<li>Rewards and Reinforcement<\/li>\n<li>strategic management of diversity\n<ol>\n<li>strategic priority :: match corporate strategy w\/ HR<\/li>\n<li>Human capital strategies :: Innovation, Brand, Design, Price & Quality<\/li>\n<li>strategy means to say “No” ; focus , concentrate on positioning<\/li>\n<li>Dr. Trost argues every function is most important for NOVELTY but what is most vital is R&D…<\/li>\n<li>Consider “span of control” in terms of forecasted growth keep teams intimate<\/li>\n<\/ol>\n<\/li>\n<li>project management<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p> 30 secs of MBA gold by Will Price Harvard Business School :: mark leslie :: https:\/\/hbr.org\/2006\/07\/the-sales-learning-curve Executive Leadership Fundamentals with John Ullmen Learn the executive leadership qualities that set the best apart from the rest. In order to build trust as an executive, take action to increase reliability (be someone who can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1598","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":40,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages\/1598\/revisions"}],"predecessor-version":[{"id":1829,"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/pages\/1598\/revisions\/1829"}],"wp:attachment":[{"href":"http:\/\/www.jaaronanderson.com\/blog\/wp-json\/wp\/v2\/media?parent=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}